Inför stundande Coachella-festivalen i Kalifornien lanserar BMW en ny kampanj med artisten Doja Cat, för elbilen iX Sports Activity Vehicle. Kampanjen “Road To Coachella” och en custom made bilmodelll är skapad av Doja tillsammans med Brett Alan Nelson och fotografen David LaChapelle. I ett uttalande säger Doja Cat:
“The show that I’m preparing for Coachella defines everything that I’ve done from day one. I never like to do the same thing over and over again. I want to embrace that instead of run from it. BMW is an iconic brand and I am honored to be working with them. Be on the lookout at Coachella for some Doja-inspired rides.”
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