Puma lanserar nytt samarbete med Helly Hansen



Inför stundade höststormar och vinterkyla lanserar Puma och Helly Hansen ett nytt samarbete för vinteranpassade skor, plagg och accessoarer. Den norske friidrottaren Karsten Warholm frontar den nya kollektionen och säger i samband med lanseringen:


“My favorite piece from the new PUMA x Helly Hansen drop is most certainly the jacket – it’s perfectly crafted to keep you warm. Trust me, I’m from Norway! The construction is just sublime, and all of the details are created for the toughest weather.”



Kollektionen beskrivs vidare i ett pressutskick:

“For over 140 years, Helly Hansen has been paving the way in professional gear for sports and workwear, both on land and at sea. Their performance ski and sailing gear is designed to endure the planet’s harshest environments, so adventurers can continue to explore, search, and discover no matter where they may be. The third season of PUMA x HELLY HANSEN takes inspiration from cold weather sailing and patrol gear. These highly technical, arctic-inspired designs have a futuristic look and feel, with stormCELL technology, polarized fleece, and reflective detailing. This unisex collection features winterized footwear, apparel and accessories.”



PUMA x Helly Hansen-kollektionen släpps 30:e oktober 2020, via PUMA.com, PUMA-butiker, hellyhansen.com och Helly Hansen-butiker.