"It all begins with play"

Inför våren och sommaren 2022 lanserar Lacoste och Minecraft ett samarbete som ska låta dig uttrycka dig i både den verkligheten samt i den digitala världen. Kollektionens syfte beskrivs i ett pressmeddelande:

“Lacoste x Minecraft is about building bridges between two worlds. An invitation to play, around a common philosophy, the starting point of this collaboration: that of mutual aid to build a better world. An opportunity to discover yourself. As a player, as an enthusiast, as a member of the same community. This collaboration is also an exploration in the virtual as well as in the real. Adventurous, brilliant and with fairplay, all styles of players can now wear a custom-made uniform. A collection that focuses on the uniqueness of each, to better celebrate it.”

Se även lanseringseventet från Paris via Twitch.

Lacoste x Minecraft-kollektion lanseras 16 mars 2022 i butiker och online.