The Hundreds teamar upp med legendariska skivbolaget Rawkus Records, som tog independent-hiphop till nya höjder på 90-talet, med artister som Mos Def, Pharoahe Monch och Talib Kweli. I ett pressmeddelande beskrivs historien bakom Rawkus-eran:
“At the turn of the millennium, the Golden Age of Hip-Hop lost some of its shine to Bad Boy and Def Jam during the “jiggy rap” era; rap music on the radio then was truly “pop,” much like the rap dominating the charts today. But one independent label was birthed as a response to the movement, and it soon became the impetus and incubator for New York City’s best underground emcees: Rawkus Records. Founded in 1995, Rawkus was the brainchild of Brown University alumni Brian Brater and Jarret Myer. The groundbreaking imprint that journalist Phillip Mlynar later called “rap’s last great record label” soon housed the likes of hip-hop’s most respected lyricical legends, like Big L, Mos Def and Talib Kweli (together as Black Star), Company Flow, Common, Pharoahe Monch, and a young Eminem. Rawkus championed independence and substance, proving that hip-hop with a conscience could indeed be commercially successful (Mos Def’s classic Black on Both Sides went platinum); by doing so, they ushered in a new underground sound that stood in stark contrast to the Hype Williams-tinged glamour of the era.”
Kollektionen består av t-shirts, collegetröjor, snapbacks/beanies och en coach jacket. Finns via Caliroots.com och online från 24:e maj.
