"For us, saving the youth is equal to saving our community which will result in saving our future and our planet."

Det Stockholm-baserade klädmärket Diemonde teamar upp med svenska SNS (Sneakersnstuff) för en ny kapselkollektion under parollen “Neighborhood Superstars”. Lanseringen knyter an till Diemondes “Save The Youth”-slogan, ett community som skapats för att uppmuntra och stärka en ny generation av svenskar. Kollektionen beskrivs vidare på hemsidan:

“The capsule drop consists of a track top and pants made with polyamide, a cotton twill utility jacket, a cotton white short-sleeve t-shirt, a hoodie with “Save The Youth” puff printed on the back, a recycled denim vest, a recycled denim tote bag and a cotton cap with embroidered detailing. All items in this collection are made by Diemonde, powered by SNS, and designed in Sweden to inspire the youth to be brave, disruptive, and powerful. On top, each cut & sew item of the collection has been produced by Fugeetex in Örebro, a factory where refugees with experience in garment factories worldwide can bring in their expertise while creating financial independence. The campaign is led by young cultural leaders that inspire us and impact the cultural change on the streets of Stockholm.”

SNS x Diemonde blir tillgänglig via signup i SNS-appen fram till 25 augusti 2022.

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