Allt sedan i somras har spekulationer kring ett nytt album från Kendrick Lamar figurerat i medier och SoMe-kanaler. Kanske ger Kendrick Lamar och Top Dawg Entertainments nya publishing-avtal en ledtråd om att nya projekt är i processen att lanseras. Nyligen offentliggjorde TDE-bossen Anthony “Top Dawg” Tiffith att ett nytt avtal med Universal Music Publishing Group är klart.

“Kendrick and I are excited for our new partnership with [UMPG Chairman and CEO] Jody Gerson and UMPG. Jody was passionate from the jump — she fought to make this deal happen.”

Jody Gerson å sin sida hyllar K.Dot och TDE:

“Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony “Top Daw” Tiffith and the TDE family to help forward his unique and important vision.”

Universal Music Publishing Group representerar sedan tidigare artister som Beastie Boys, Justin Bieber, Ariana Grande, Lil Baby, Post Malone, Jhené Aiko, J Balvin och många fler.